10th Anniversary of DACE Clothing

February 25th, 2011 / Posted by natasha

Last night marked the 10th anniversary celebration and Spring/Summer 2011 collection preview of  d a c e clothing!

Dace Moore, BMC Fashion Design grad and the eponymous mind behind the label, held a great party at Opus Bar in Yaletown filled with fabulous company, delicious snacks and a drool-worthy fashion presentation. We couldn’t be more proud.

We’re not the only ones blown away by d a c e. Since Dace launched her line back in ’02, the brand has constantly been on the local and international fashion radar.

When Dace (the designer) was featured on the Today Show, Susie Wall declared d a c e (the label) the “fashion landmark for all things cool”. Front Row Mag.com identifies d a c e as “Canadian Fashion’s best kept secret”. Refinery 29 fell head over heels over the brand’s S/S11 collection, and according to fashionista.com, d a c e is one of nine obsession-worthy Canadian labels right up there with Obakki and Mackage. We agree!  Regularly featured in magazines such as *tlc, LOULOU, String, Montecristo, TV Week Mag and Flare, worn by celebrities, sold across Canada, the US, and even as far as Australia and Singapore, Dace Moore has plenty to celebrate.

I walked through the hotel doors in a thick, winter coat, very much aware that we Vancouverites are weeks away from breaking out our spring wardrobe.  However, all winter thoughts vanished moments after arriving. A handful of fresh-faced models from Lizbell Agency swiftly paraded in and out of the crowd in threes and hung out in front of a white backdrop for us to snap away.  Their clothes evoked a certain polished effortlessness with an intimate and clean aesthetic that’s very chicly West Coast and very d a c e.

Amid the sophisticated, modern lines I noticed a beautiful crocheted bralette, hand-made by the lovely lady who introduced herself as “Dace’s daughter’s grandmother”, peeping from under a peach blouse.  I instantly coveted the rolled-up, relaxed pants – a springtime staple!  Dace presented a flattering collection of feminine Spring/Summer essentials and of course, well-constructed, versatile separates that reminded me of great weekend BBQs at the cabin, cycling along the Seawall and spontaneous road trips. Definitely a visual vacation!

Take a look at some of the great Spring/Summer pieces that will soon be available at www.dace.ca below.

It was awesome to see so many familiar faces – many of who had attended our Fashion Grad Show last November. Amongst all the media and industry friends and local bloggers, we spotted a bunch of Blanche Macdonald grads, but only managed to snap a quick pic of Fashion grads Mickelli and Jasmine!

Congratulations, Dace! Here’s to another 10!!

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